OFF! Skin PREtection

Let’s be honest. Most people don’t really think about bug protection until after that first bite. So, in order to connect with our shoppers before the bite we needed to create a new daily ritual to protect the skin from mosquitoes pre-exposure. We introduced this ritual to the world to encompass every day occasions in an uplifting, proactive tone taking cues from skincare and beauty categories to highlight our formulas and versatile portfolio.

Client // SCJohnson OFF! Mosquito Repellent and Autan

Region // Global North America, Europe, Argentina, Brazil, Philippines

Role // Assisted in concept development, Built mock ups during photoshoot, Art Direction

Team // Creative Director - Laura Wilkens, Copywriter - Erin Heraty, Photographer - By the Barkers, Concept Sketches - Kenn Peterson