Clean Feel Launch on Pintrest
Addressing these consumer pain points, OFF! developed Clean Feel, an innovative formula designed to transform the bug spray experience. Unlike anything available on the market, OFF! Clean Feel promised an end to the compromises consumers had been making. Its formula was crafted to leave a lightweight mist on the skin without any greasy residue, and it featured a pleasant scent that would not be out of place in daily use.
Moreover, it offered long-lasting protection, ensuring users remained bite-free for up to 8 hours. The introduction of this product aimed to position OFF! as the leader in next-generation insect repellents, capable of delivering the efficacy expected from a bug spray without the traditional drawbacks.
Client // SCJohnson OFF! Mosquito Repellent
Region // Global North America
Role // Assisted in concept development, Graphic Design, Art Direction, Activations
Team // Creative Director - Laura Wilkens, Copywriter - Erin Heraty
Activation Ideas
Activation Ideas
Unbelievable Table-Side Sampling
We’ll partner with Resy (the popular table reservation platform across 154 U.S. cities) to create sampling opportunities at popular patio restaurant destinations throughout the summer. When Resy users book patio or rooftop seating, there will be OFF! Clean Feel at their table when they arrive, so they can enjoy their night without mosquito bites or stinky, sticky repellents.
Along with the easy sampling at-table, diners can also scan the bottle to add it to their next Amazon or retailer.com order right from their table.