THE SURE THING
Topgolf teamed up with Callaway to create a one-of-a-kind club that makes the game more fun and accessible for everyone — no matter their swing.
Client // Topgolf
Region // Global North America, International
Role // Concept development, Art Direction
Team //
video editor - Jasmine Morones, lead sr graphic designer / 3D - Sarah Terry , graphic designer - Fabiola Ruiz, copywriter - William Howard, creative director - Michael Dhalliwal
Front Door Clings
Golf Digest
Print ad
Case Study -THE SURE THING
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PROBLEM
Make golf approachable.
Topgolf wanted to introduce an exclusive, Callaway-engineered club that lets anyone—first-time swingers to scratch golfers—enjoy a consistent shot. The challenge: launch a product that feels premium yet accessible, and drive in-venue adoption across a national footprint. -
APPROACH
Concept & Identity – Partnered with Callaway to name and brand The Sure Thing, developing a sleek, confidence-inspiring visual system.
Cross-Channel Creative – Directed logo design, product photography, and venue signage; produced a full out-of-home and digital toolkit for 100+ venues.
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IMPACT
National rollout completed in under 90 days.
Elevated perception of Topgolf equipment with a modern, Callaway-aligned look.
Created a repeatable launch template now used for future F&B and game introductions.
In-Venue: bay-side signage, hero wall graphics, tabletop cardsDigital: website landing page, email, paid + organic social
Out-of-Home: local billboards and transit wraps in key markets
Press & PR: featured in Callaway/Topgolf joint release and local lifestyle outlets (Golf Digest)