EVENTS DONE DIFFERENTLY
A playful brand campaign built to boost awareness of Topgolf Events and drive bookings. We leaned into the humor of awkward office parties, contrasting them with the energy and fun of our venues.
BETTER OFF AT TOPGOLF
Client // Topgolf
Region // Global North America
Role // Concept development, Art Direction, Photoshoot Production/Art Direction, Retouching
Team // Creative Director - Whitney Staples, Copywriter - William Howard Graphic Designer - Fabiola Ruiz, Video - Jasmine Morones, Photographer - Amy Lombard
PAID MEDIA
Phase 2 Holiday Events
Phase 2 Holiday Events
Holiday
Events
Phase 2 roll out we focused on the Holiday party planners. Highlighting that we offer a little something for everyone, even the planner can relax!
Case Study
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PROBLEM
Corporate outings and team parties felt stale in the post-pandemic era. Topgolf wanted to reposition its venues as the alternative to the awkward office happy hour and drive more event bookings.
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APPROACH
Built the “Better Off at Topgolf” concept: a cheeky, side-by-side comparison of dull office gatherings vs. Topgolf’s high-energy play.
Led art direction and production across OOH, in-venue, digital, and print.
Directed a multi-market photo & video shoot, managing budget, talent, and cross-functional approvals.
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IMPACT
Campaign adopted across 100+ venues within the second quarter.
Digital assets became the new standard for event marketing kits.
Helped lift event inquiries while reinforcing Topgolf’s playful brand voice.