Portfolio
TG EVENTS
A brand campaign to boost awareness of Topgolf Events and increase bookings. I led the art direction and production from start to finish, making sure the design matched the brand and marketing goals. Deliverables included OOH, in-venue, and a photo and video shoot for digital, print, and venue use. I worked with Web, Operations, and Events teams, plus outside vendors, to create a strong, consistent campaign. I managed the creative process to keep it fresh and on-brand across all materials. Below is the team that helped bring the campaign to life.
video editor Jasmine Morones
graphic designer Fabiola Ruiz
copywriter William Howard
THE SURE THING
Topgolf teamed up with Callaway to create a one-of-a-kind club that makes the game more fun and accessible for everyone — no matter their swing.
Topgolf The Sure Thing Club Launch
As Sr Creative Brand Manager, I helped execute and guided campaign’s art direction, everything from the logo to in-venue and out-of-home creative. Working closely with cross-functional teams, we built a launch that looked as good as it played. This truly was a group effort that the enitire creative team played key roles in bringing this to life please visit below portfolios
video editor Jasmine Morones
sr graphic designer Sarah Terry
graphic designer Fabiola Ruiz
copywriter William Howard
creative director Michael Dhalliwal
2020 - 2022 TracyLocke
At TracyLocke, I brought national brands to life through shopper marketing campaigns that connected with customers right at the point of purchase. Working on SC Johnson’s in-store programs, I developed creative across print, digital, and retail displays — ensuring every piece aligned seamlessly with brand guidelines while standing out in a competitive retail environment. In this fast-paced agency setting, I collaborated closely with copywriters, strategists, and production teams to ideate and execute concepts that balanced bold creative thinking with practical retail execution.